CosmiCom Collective: Co-Founder & Creative Director 

June 2024 - Present​

 

bluCognition: Sr. Digital Marketing Consultant                                                                            March 2023 - June 2024

• Develop strategy and assets for bluCognition’s website, social media, pitch decks, and conference attendance

• Draft marketing video scripts, record and edit demos, create voiceovers, and finalize content for YouTube

• Determine marketing & advertising strategy and pitch quarterly content calendar for social media and ads

• Refine bluCognition's website and digital content for improved visibility and performance using SEO

 

​

Nelson Cash: Sr. Editor & Digital Marketing Specialist                                                  

February 2022 - March 2023

• Reviewed marketing and advertising campaigns for Indeed.com’s SMB, Mid-market, and International teams

• Developed strategy for social media, landing pages, and email marketing campaigns for retention and upsell

• Drafted headlines, descriptions, and alternates for advertising on Google, Facebook, LinkedIn, and more

• A/B tested headlines, copy, design, and CTAs to determine the best strategies for Indeed’s various markets 

​

​

Uber Eats: Content Specialist (Contract)

​March 2020 - February 2022​

• Created and publicized content via 150+ Confluence pages, 50+ newsletters, and 50+ videos pre-launch

• Managed end-to-end creation of internal YouTube videos for Eats launches and changes to Salesforce 

• Designed and maintained landing pages and training materials for marketing and advertising initiatives

• Collaborated with systems and development teams to track sales-facing changes and develop content strategy

• Led global demonstrations of new features and changes to Uber’s Salesforce instance and product offering

• Tested CRM changes and new product flows to document UX changes and provide feedback on user logic

• Identified launch preventing issues on adjustments made to Salesforce and proposed time efficient solutions

​

​

HollywoodLife: Assistant/PR Assistant (Contract)

​September 2019 - January 2020

​​

• Generated 25+ Google Analytics reports on a daily basis to track KPIs for site traffic and engagement

• Increased traffic to editor's blog with Search Engine Optimization for articles and photo galleries on WordPress

• Curated the company’s Pinterest channel with new boards and optimization of existing boards

• Coordinated email blasts for PR contacts, agencies, and media outlets with HL exclusive content

 

​

Kobre & Kim LLP: Marketing Assistant (Short term Contract)

July 2019 - August 2019​

​​

• Evaluated industry events in accordance with marketing’s business growth plan and provided strategic recommendations for attorney and firm participation

• Drafted press materials promoting attorney speaking events on Twitter, LinkedIn, and the firm website

• Negotiated pricing for sponsorships and speaking opportunities and tracked all of the events in the CRM OnePlace

 

​

Kleinberg Kaplan Wolff & Cohen: Client Services Assistant

​August 2018 - May 2019​

​

• Responsible for content creation for the firm’s marketing and PR initiatives across different channels

• Drafted press releases to publicize firm accomplishments and articles published by attorneys

• Revamped firm-wide legal matter descriptions across finance and real estate sectors

• Revised biographies for 30+ attorneys to make the firm’s website content more engaging and informative

• Completed research projects on conferences and their attendees and generated CRM reports on new clients

• Updated CRM database Oracle BDP with client data and maintained data hygiene 

​

​

Nexsmart USA LLC: Administrative Assistant/Jr. Office Manager

​February 2018 - May 2018

 

• Oversaw Office Operations, Talent Acquisition, and Human Resources

• Managed various social media channels for the organization and researched social media strategy for ICO

• Analyzed and negotiated Benefits plans (vision and dental insurance) with the health insurance provider